Travelnest
My work at Travelnest involved leading design efforts within cross-functional teams, focusing on delivering high-impact product features. I was a strong advocate for user-centred design, having introduced object-oriented UX workflows to enhance product intuitiveness. A key aspect of my contribution was establishing and leading a user research practice, implementing atomic UX principles to ensure a consistent flow of actionable insights that informed product direction. I also played a significant part in the creation of the new Travelnest brand and design system.
Photo management and editing
Building on my commitment to user-centred design at Travelnest, I led the design efforts for the updated photo management and editing feature. This involved:
Leveraging existing user feedback
I synthesised valuable insights gathered from previous customer support interactions and past user interviews to understand property owners' pain points and needs regarding image handling. This analysis informed key design decisions around bulk actions, intuitive editing tools, and image optimisation for various platforms.
Applying object-oriented UX principles
By focusing on the core objects (photos, albums, listings) and their relationships, I designed a more logical and navigable information architecture. This resulted in a more intuitive user flow for managing and editing property images.
Designing a user-friendly interface
I created a suite of easy-to-use editing tools directly within the platform, empowering owners to enhance their property photos without needing external software. This included features like cropping, rotating, brightness adjustments, and applying filters.
Iterating based on user testing
Following initial designs and prototypes, I conducted usability testing with property owners to identify areas for improvement and ensure the final feature met their needs effectively.
Onboarding and property editing
As part of my focus on creating intuitive experiences at Travelnest, I took ownership of redesigning the user onboarding flow for new property owners. My approach included:
Mapping the existing user journey
I identified key drop-off points and areas of friction in the previous onboarding process through data analysis and user feedback.
Developing a streamlined and guided experience
I designed a step-by-step flow with clear instructions and progress indicators to guide new users through the essential setup tasks.
Iterating on the flow for key metric improvement
A primary focus of the redesign was to increase the conversion rate to Smart Pricing. Through iterative design and implementation, the conversion rate from the onboarding flow improved significantly.
Impact
The redesigned user onboarding flow resulted in a significant increase in Smart Pricing adoption, rising from 20% to 70%. Hosts using Smart Pricing could see up to a 60% increase in revenue.
